Online gambling and gaming is always a hot topic in the news with global legal issues, business deals, software development and of course massive jackpot winners.

Recently we have witnessed a large number of regular online casino gamers spending more time and money playing scratchcards online. The pace of development with scratch based games is constantly gaining momentum in addition the versatility of the scratch element can be carried over into other games brilliantly.

For example Joker Poker the new offering from Neo-Games has both Online Video Poker and a scratch cards element that satisfies both sides and adds a totally new side to an already popular game.

Classically scratch cards are not usually found in a regular Casino environment, however due to demand most online casino providers have had to incorporate some scratchcards into their collection of games. Not to mention the popping up of so many different scratch cards focused web sites.

Recent player figures seem to demonstrate that scratch players are increasing and that more people are open to trying scratch based games than ever before. Scratch sites and online casinos are leading the way in not only creatively crafted promotions and bonuses but lucrative and impressive business deals that are being used in other online industries.

This month for example it has been reported that Neo-Games has signed a deal with Sportingbet plc. The agreement outlines how Neo-Games will provide over 40 of their scratchcards and other soft games and integrate this scratch card platform into Sportingbet's existing online website.

William Hill the sports betting/bookmaking has confirmed interest in the option of taking over the mobile gaming technology company Probability. The deal is believed to be worth a mammoth 13 million GBP and could see the expansion of William Hill's Mobile Gambling and Regular Gambling interests.

Probability owns the brand Lady Luck and has approximately one million UK customers, using their bingo, poker, scratch cards and other online games. The mobile technology group has been an incredible success and was formed in 2003; the two owners claim that their success came from understanding just how important, big and profitable the mobile gambling industry would ultimately grow to be. Apparently William Hill has until 17th Oct 2011 to formulate a purchase offer as a deadline.

Earlier in the year the Co also purchased a few land based sports betting companies in the US and this strategically gives the group a firmer hold in the US markets while the industry expects to see some dramatic changes in the future.

Also in recent developments William Hill the sports betting/bookmaking has confirmed interest in the option of taking over the mobile gaming technology company Probability. The deal is believed to be worth a mammoth 13 million GBP and could see the expansion of William Hill's Mobile Gambling and Regular Gambling interests.

Probability owns the brand Lady Luck and has approximately one million UK customers, using their bingo, poker, scratch cards and other online games. The mobile technology group has been an incredible success and was formed in 2003; the two owners claim that their success came from understanding just how important, big and profitable the mobile gambling industry would ultimately grow to be. Apparently William Hill has until 17th Oct 2011 to formulate a purchase offer as a deadline.

Earlier in the year the Co also purchased a few land based sports betting companies in the US and this strategically gives the group a firmer hold in the US markets while the industry expects to see some dramatic changes in the future.